The three-year deal will see Leeds Building Society collaborate with Parkrun UK to help continue the growth in participation levels and increase community engagement across the UK.
It follows on from insurance provider Vitality announcing a title sponsorship deal with Parkrun UK earlier this year.
The commercial deals will not only help the organisation continue to grow, but ensure the 2k and 5k runs remain free for all participants.
Nikki Marsh, Leeds Building Society’s director of customer and digital, described the deal as a true collaboration between two like-minded organisations.
She said: “Like us, Parkrun was set up to improve the lives of its members and through our partnership, we’ll be helping more people get involved and supporting projects and programmes that we believe will bring a lasting benefit to those involved, our members and their wider communities, as well as helping ensure Parkrun stays free to everyone”.
Nick Pearson, Parkrun chief executive added: “Working with such a well-established and nationwide organisation will help us reach out to more communities and help bring more people together, as well as ensuring Parkrun stays free for everyone forever.”