The event's economic impact was calculated in an independent study in 2016, which was carried out after the Western Cape government appointed the Universities of Cape Town and Stellenbosch, together with the Cape Peninsula University of Technology, to collectively develop a standardised framework to measure, monitor and manage the impacts of events in the region.
The 2017 OMTOM, comprising the 48th Ultra Marathon and 20th Half Marathon, takes place on 15th April 2017. Broadcast partner SABC 2 will provide live coverage of the OMTOM between 05:30am and 1:30pm. The event will also be live-streamed via SABC2 on the OMTOM website, with various live crossings on a number of SABC radio stations on Facebook.
Carol Vosloo, general manager of the Two Oceans Marathon NPC said: "The Old Mutual Two Oceans Marathon is not just a celebration of running; it is also a celebration of Cape Town and all that the Mother City has to offer.
"Two thirds of the Ultra Marathon field alone come from outside of the WC, and we attract an increasing number of international runners to the race year on year. These runners arrive with friends and family, and the City enjoys an estimated influx of approx. 100,000 visitors over Race Week.
"The OMTOM is also a driver for job creation, skills development and skills transfer within the B-BBEE framework. In 2016, 685 permanent and over 16,000 temporary jobs were created in the run-up to the event. Many of these employees received training to perform their duties, which will stand them in good stead for future employment.
"The Old Mutual Two Oceans Marathon takes great pride in attracting thousands of runners from a broad spectrum of society and socio-economic groups.
"It is therefore befitting that our theme is Run As One. In running, the road is the greatest equaliser. And whether you work in a mine or run a corporate giant, it is ultimately your training that sets you apart when you run towards the finish line on Race Day."
It is the 18th year that Old Mutual is the title sponsor of the event. Other major partners include adidas, Powerade, and the City of Cape Town.
By sportingindustry.co.za