Equality is centred on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with organisations dedicated to advancing this work.
Equality T-shirts and shoes from Nike’s annual Black History Month collection, which has historically supported organisations serving youth and their communities, will be available for purchase. The 2017 Black History Month collection will be worn by many Nike-sponsored players throughout NBA All-Star weekend in New Orleans in February 2017.
Equality follows Nike’s recent announcement of its partnerships with MENTOR and PeacePlayers International, to drive change within communities. Building on these partnerships, Nike will donate $5m in 2017 to numerous organisations that advance equality in communities across the US, including MENTOR and PeacePlayers.