NEW YORK – (May 2, 2016) Neutrogena® and Major League Soccer (MLS) today announced a partnership to support Skin Cancer Awareness Month by promoting the Neutrogena® Choose Skin Health® campaign across the league. The partnership aims to help raise awareness of the risks of skin cancer and encourage fans and players to start protecting themselves and their loved ones from the most common form of cancer.
In many instances, MLS players, coaches, referees and fans spend 90 minutes in direct sunlight during each game, adding up to an approximate 27,000 hours of direct exposure per season, making skin cancer awareness a critical issue to promote. To help raise awareness, the partnership will prominently feature the color orange across the league and promote the Choose Skin Health campaign in-stadium during the entire month of May. Official MLS match balls will have a unique Choose Skin Health decal, players will be provided with orange Choose Skin Health sweatbands and Neutrogena Cool Dry Sport sunscreen to wear on-field and MLS ball kids will be outfitted in campaign t-shirts. Fans will learn more about the campaign, risks of skin cancer, and ways to prevent it through special LED boards and a rally video played in-stadium and online.
“The fight against cancer is something that we at Major League Soccer have had a long-standing commitment towards,” said Kathy Carter, President, Soccer United Marketing. “Having a partner like Neutrogena® that is as committed in this fight is exciting, and we look to forward to making an even greater collective impact through the Choose Skin Health campaign.”
In further support of the initiative, Neutrogena will recognize a child who has fought skin cancer during the Sporting Kansas City vs. Orlando City SC match taking place at Children’s Mercy Park on Sunday, May 15. Choose Skin Health ambassadors will also be providing free sunscreen to protect all match attendees from the sun. This match will be broadcast live on ESPN at 3:30 PM ET and available on MLS LIVE.
Fans can learn more about the Choose Skin Health campaign by visiting MLSsoccer.com and ChooseSkinHealth.com, and join Neutrogena and MLS in the fight against skin cancer by using the hashtag #ChooseSkinHealth.