The brand has introduced various programmes that have influenced multiple success stories particularly, through football.
From 2013 to 2016, Nedbank has donated three multipurpose sport courts to schools at a cost of between R1m and R1.2m each, with the most recent of these being the multipurpose sport court at Ivory Park Primary School in Gauteng.
The Nedbank Cup is a tounament that enables young players from the third tier right up to the Premier Soccer League to live out their dreams as professional football players.
The Nedbank Ke Yona Team Search has provided a platform for the youth to showcase their talent, and the Nedbank Cup has played a part in the development of young players as they have advanced from unidentified talent to becoming household names and national team players.
Through the years, the competition has launched many careers in the Premier Soccer League, while the Nedbank Ke Yona Team Talent Search continues to scout and develop South Africa’s future football stars at grassroots level.
As an extension of the Ke Yona Team Search, in 2016 Nedbank launched the Ke Yona Ring of Steel, which serves as a protective shield for young professional players – providing them with valuable resources to ensure a sustainable future, even after the final whistle blows.
“We believe in the advancement of knowledge and talent, hence our new business proposition “See money differently”, which incorporates sports development and education as part of our key focus areas” stated Mr. Tobie Badenhorst, head of group sponsorship & cause marketing at Nedbank.
“The Nedbank Cup has a rich history of showcasing new, talented young players and that is the beauty of the competition. It affords these talented players with an opportunity to display their skills and catch the eye of professional clubs which is vital for the development of South African football,” concluded Badenhorst.