Notably, between the week ending March 8 and March 15 this year, the interest dropped sharply by 74.35%. During this period, the NBA was suspended due to the coronavirus pandemic.
"In general, the NBA has become more exciting thanks to big rivalries on the court, embracing social media, and the speed of the game. The NBA is now even popular in countries such as China. The league has capitalized on this popularity to open NBA stores and give overseas fans a new experience. "
The research also overviewed countries that registered the highest search volume for the keyword ‘NBA’. The Bahamas had a peak popularity score of 100.
Elsewhere, the United States and Australia recorded some of the least search volumes at 20. Some interests also originated from Asia.
The full story, statistics, and information can be found here: https://www.safebettingsites.com/blog/2020/08/26/global-interest-in-nba-grows-by-1150-over-the-last-year/