Bryant's team at Kobe Inc. will bring its operational and business expertise throughout sports, media and live events to the strategic development and expansion of 15SOF's groundbreaking technology.
"Kobe Bryant has approached his post-career investment efforts with the same intensity, focus and diligence that he successfully displayed on the NBA court for 20 years," said Bruce Cohen, chairman of 15 Seconds of Fame. "His insight into the sports, entertainment, sponsorship and media industries will play a major role in the growth of 15SOF, and we are excited to have him and his team involved."
"15SOF delivers important moments to consumers seamlessly," said Bryant. "I've seen first-hand how much these personal video moments matter to fans and, through IP innovation, 15SOF has essentially opened up a new medium to consumers, as well as brands and licensors."