As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage and league digital assets.
Additionally, Gatorade will integrate its latest product and equipment innovations into NBA G-League locker rooms and teams will have the opportunity to collaborate with Gatorade to help players maximise their athletic potential and on-court performance.
Through the Gatorade Sports Science Institute (GSSI), the sports fuel company will collaborate with the NBA G-League on programmes to enhance player sports performance and recovery. GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.
The partners will also collaborate on custom, behind-the-scenes video content which will capture NBA G-League players on their respective journeys.
Mark Tatum, deputy commissioner and COO of the NBA said: “As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership. The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fuelling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.
“Connectivity between the NBA and the NBA’s official minor league continues to grow. Recent changes to the NBA’s collective bargaining agreement have reinforced that synergy, as NBA teams will be able to have up to two ‘two-way players’ on their rosters beginning next season. These two-way players will gain experience in the NBA, but will primarily play in the NBA G-League as part of their NBA journeys.”
Brett O’Brien, senior vice president and general manager of Gatorade said: “We have more than 50 years of experience working with athletes and using those insights to help improve athletic performance through innovative sports fuel and equipment. This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance.”
A founding partner of the NBA D-League, Gatorade will continue to present the league’s Gatorade Call-Up platform. Since 2001, there have been nearly 500 Gatorade Call-Ups from the NBA D-League to the NBA.