The i-Fest celebration highlights the enormous benefits the internet provides to consumers and businesses, and this year’s celebration is under the theme: “Living a connected life”.
“The relevance of the internet cannot be underestimated because it is now the preferred means of getting real time and up to date information. Therefore, more engagement needs to be done to ensure our customers are digitally savvy so no one is left behind” he added.
In line with efforts to encourage the use of the Company’s ultra-fast 4G services, every data bundle purchased above GH10 during the period of the celebration will attract up to 400% bonus upon the 4th purchase which will be available on *138# and *170# channels. There will also be giveaways in the various i-Fest competitions to be held.
As part of the 2017 i-Fest programme, there will be weekly Facebook Live sessions with various personalities during the month-long celebration. In addition, media celebrities will lead weekly consumer discussions on Facebook Live.
During the celebration, MTN Video+ will be used as a Hero App for the month. MTN Video+ is an entertainment app containing hundreds of different comedy content. The service cuts across both local and foreign content. Users get to enjoy quality HD comedy content using MTN 4G from the variety of content available.
With the aim to continuously create awareness on the relevance of the internet in everyday lives, MTN Ghana launched i-Fest in September 2011. Each year, MTN promotes the use of the internet through data clinics and data activations across all regions of Ghana and selected tertiary institutions in the country. In addition to the data clinics and activations, MTN will undertake Digital Fairs at Accra and Kumasi Malls, Consumer Data Education, Social Media Video Contest and online games for customers and staff.
From Sammy Heywood Okine