The team’s coverage included a global social media campaign as well as a documentary. "Creating daily content over 80 days led to a total global viewership of over 5 million views on Facebook and YouTube off a fan base of Mark’s 40,000 fans. With his fan base growing daily it meant that the majority of them were coming back daily to follow his progress.
After meeting CEO Philip Key and MD Trent Key of MoonSport, Beaumont said he felt he’d met a media partner with the same amount of passion and vision. “Rather than talking about the 'if', the conversation was immediately about the 'when' and the 'how'," he explains.
Needless to say, they couldn’t turn down the challenge of such a complex, global production. “Being part of a team that breaks a world record offers a sense of achievement like no other,” says Key. “Professional sportsmen don’t get to where they are easily and our team had to match that intense commitment.”
“This campaign has shown us that the impossible is actually quite possible, and that social media is a truly a powerful tool if content is engaging, organic and interesting.”