The announcement follows Farah’s dramatic defence of his 10,000m IAAF World Championships crown last Friday in London, when he held off stiff competition to secure his sixth career gold medal in the biennial athletics competition.
Olof Sköld, chief executive and co-founder of Maurten, said: “Mo is the best and we're a young and ambitious company that rely on input from the absolute elite. Maurten has been playing an important role in Mo's preparations for this championship. And we'll continue to work together this fall, when Mo sets out to conquer the marathon distance, where nutrition and in-race hydration is extremely important.”
Farah, who is considered by some to be the greatest British athlete of all time, will run in his final track event on Saturday, when he will seek to retain his 5,000m world title before turning his attention to marathon running.