The message from Miss SA Adè van Heerden could not be clearer: “As a young medical doctor I want women, young women specifically, to become comfortable with their breasts. Self-examination is not a shameful exercise, but rather the best early detection tool we have.. PinkDay raises this awareness and I am happy to be an ambassador for this cause.“
Cricket South Africa (CSA), Bidvest Wanderers and sponsors Momentum are pulling out all the stops to make sure funds for breast cancer care and awareness are raised, while providing an excellent fan and spectator experience, whether you are at the match or watching on TV.
This year a new beneficiary has been announced and all funds raised will be going to the Breast Care Clinic at the Charlotte Maxeke Johannesburg Academic Hospital. This Breast Cancer Clinic provides an outstanding level of care for those already diagnosed. The PinkDay campaign will, as always, focus on the early awareness call – as early detection allows for the best possible treatment outcome.
As in previous years corporate South Africa is also coming to the party, with sponsors associated with cricket, pledging their support with donations based on runs, wickets, scores and various high pressure hits within the stadium. The goal of raising more than R1million is certainly possible with the support from fans, companies, players and everyone. Momentum, Bidvest and SAB are committed. New commercial partners supporting PinkDay include Afrisam who have pimped out cement mixers in pink insignia along with pitch roller suppliers, Kemach JCB.
2018 will mark the launch of Momentum PinkFriday, the day before match day, which is a call to action for everyone to #PitchUpInPink to show support. This is a way for absolutely everyone to get involved, and not just those lucky enough to be at the match. In previous years fans attending have not disappointed with flamboyant and fanciful outfits in more than fifty shades of pink and now everyone can get in on the pink action. Companies and schools are encouraged to rally staff and scholars to #PitchUpInPink on the Friday before the match.