McLaren-Honda has announced a new global partnership with New Era, which sees the company becoming the official authentic headwear provider of the Formula One team.
As part of a three-year deal, New Era-branded caps will form part of the official team kit worn by race drivers Fernando Alonso and Stoffel Vandoorne, as well as the McLaren-Honda mechanics, engineers and travelling race team.
As part of a three-year deal, New Era-branded caps will form part of the official team kit worn by race drivers Fernando Alonso and Stoffel Vandoorne, as well as the McLaren-Honda mechanics, engineers and travelling race team.
The debut collection celebrates the McLaren-Honda brand with word badges and material applications taken from this year’s official team kit. New Era Diamond Era fabric is also on the driver caps to allow performance in all weather conditions.
McLaren executive director Zak Brown said: “New Era has the well-earned reputation of creating the most functional and comfortable headwear in the clothing industry. It’s a phenomenally cool brand, whose huge global presence speaks volumes for its style and popularity; and it’s a fantastic asset to the McLaren-Honda partner portfolio. Fernando and Stoffel are both keen advocates of wearing the team cap – and they’ve been given an added element of style through this announcement.”
Paul Gils, VP EMEA at New Era added: “We’re very excited about our new global partnership with McLaren Honda. It’s our first venture into motorsport and offers a great opportunity for us to produce quality headwear for the passionate fans of such a globally recognised motor racing team.”
By sportingindustry.co.za
McLaren executive director Zak Brown said: “New Era has the well-earned reputation of creating the most functional and comfortable headwear in the clothing industry. It’s a phenomenally cool brand, whose huge global presence speaks volumes for its style and popularity; and it’s a fantastic asset to the McLaren-Honda partner portfolio. Fernando and Stoffel are both keen advocates of wearing the team cap – and they’ve been given an added element of style through this announcement.”
Paul Gils, VP EMEA at New Era added: “We’re very excited about our new global partnership with McLaren Honda. It’s our first venture into motorsport and offers a great opportunity for us to produce quality headwear for the passionate fans of such a globally recognised motor racing team.”
By sportingindustry.co.za
RSS Feed