As part of a three-year deal, New Era-branded caps will form part of the official team kit worn by race drivers Fernando Alonso and Stoffel Vandoorne, as well as the McLaren-Honda mechanics, engineers and travelling race team.
McLaren executive director Zak Brown said: “New Era has the well-earned reputation of creating the most functional and comfortable headwear in the clothing industry. It’s a phenomenally cool brand, whose huge global presence speaks volumes for its style and popularity; and it’s a fantastic asset to the McLaren-Honda partner portfolio. Fernando and Stoffel are both keen advocates of wearing the team cap – and they’ve been given an added element of style through this announcement.”
Paul Gils, VP EMEA at New Era added: “We’re very excited about our new global partnership with McLaren Honda. It’s our first venture into motorsport and offers a great opportunity for us to produce quality headwear for the passionate fans of such a globally recognised motor racing team.”