Announced in Davos, McLaren will use the partnership with CNBC to unlock the potential of the network's powerful audience of business leaders and investors.
CNBC is the number one business and financial news network worldwide, with a renowned reputation among the world's business elite. Its content is consumed by 301 million people per month.
Zak Brown, executive director, McLaren Technology Group, commented: "CNBC is a world-class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values."
Brown continued: "Formula 1 is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula 1 too."
KC Sullivan, president and managing director, CNBC International said: "With a shared passion for sporting excellence, CNBC is looking forward to working with the McLaren family of brands to tell the story of cutting edge innovation."