The new business, entitled Mayweather Boxing & Fitness, will launch with the opening of a flagship gym in Southern California.
The venture is set to include branches across the world and will seek to provide boxing and fitness services for people of all ages.
The new venture will also include a new mobile application and a virtual reality experience featuring Mayweather himself. The 40-year-old will share his own personal training regimes through the app.
Mayweather said: “My whole life has been about boxing and about fitness, and now I’m taking everything I developed and bringing it into the fitness market. Our fitness experience will have programmes for kids, parents and aspiring athletes – anyone who's looking to put energy into something positive. The training programmes will be the best in the industry, all based on my own workout routines; and they’ll be accessible to all, including communities that don’t currently have these kinds of facilities available.”
Williams added: “We’ve seen a shift in the fitness industry, in that the average consumer is seeking access to the same training that elite athletes have available to them; and more studios and gyms are now dedicated to a specific discipline. Within those offerings, boxing fitness is a highly popular and extremely effective workout. We are excited to cater to this demand all over the world and be a meaningful part of the next-generation fitness experience; all under the banner and guidance of the most dominant boxer of all time.”