The domestic cricket season kicks off on 5th October 2016 where the bizhub Highveld Lions will play their first game against the Cape Cobras in the annual Sunfoil Test Series at the Bidvest Wanderers Stadium. As a result of the Matrix sponsorship, the team will feature the company’s logo on the collar of their shirts.
Grant Fraser, product and marketing director at MiX Telematics (Africa) said: “Given the success of last year’s sponsorship, the team’s success during the past season and the very strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year.
“This year will be no different, as we plan to implement many more exciting initiatives that create a unique experience for Lions supporters attending the matches. We are examining activities – aligned to our sponsorship – that are underpinned by experiential activities for the supporters.
“We are very proud to be associated with the bizhub Highveld Lions and look forward to a great season ahead, one that we believe is going to be very successful for the team.”
Greg Fredericks, CEO of the Gauteng Cricket Board said: “There is no doubt that sporting organisations in South Africa are sternly reliant on the support of corporate South Africa to ensure we are able to deliver world class teams.
“We believe that Matrix has played a pivotal role in the promotion of the team and in driving crowds to the stadium to stand behind the team. We are very excited to have them on board again this year.”