Prior to his time at Manchester United, Lynch was the global head and vice president of content & media partnerships at yahoo in California, overseeing content partnerships across all verticals, as well as digital distribution.
Prior to Yahoo, Lynch was the senior vice president, digital networks and games, for Sony Pictures Television. In this position, he was responsible for negotiating distribution deals and managing relationships with partners on behalf of Crackle, the studio’s multi-platform video entertainment network worldwide, and for acquisitions, programming, marketing and operations for Crackle’s English language services in the US, Canada and Australia. Additionally, he supervised and managed the game applications business for the Studio which includes games such as ‘Wheel of Fortune’ and ‘Jeopardy!’.
Richard Arnold, group managing director of Manchester United said: “Lynch’s appointment is an important step in the evolution of our digital strategy. He has a wealth of experience at Yahoo and Sony Digital that will add real value and insight to our thinking.”