As part of this partnership, City’s sports scientists will work closely with the Gatorade Sport Science Institute (GSSI), whose mission is to help athletes optimise their health and performance through research and education in sports nutrition.
Additionally, Gatorade’s elite portfolio of sports fuel products and equipment will be used by City’s first team during training sessions at City Football Academy and on match days and Gatorade will also have a presence on LED boards and branding at the Etihad Stadium.
The new partnership will also engage with Manchester City’s local and global fan base with the creation of innovative and informative behind-the-scenes video content.
Damian Willoughby, senior VP of partnerships at City Football Group, said: “We’re delighted to be teaming up with a global leader in Gatorade.”
“Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself. Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field.
“Gatorade is a globally recognised brand with a fantastic relationship with competitive athletes in the United States and all around the world. After a successful Manchester City US pre-season tour in Summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.”
Anuj Bhasin, head of global marketing for Gatorade, commented: “Gatorade is excited to partner with Manchester City, to help fuel City athletes to perform at their best through the latest sports fuelling innovation.
“We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximize performance through customised sports science services.”