Under the new agreement, the length of which was not disclosed, BNN will work with City on developing coaching programmes, delivering unique content and providing VIP experiences for Chinese fans.
The two parties will also offer competitions through the Xinhua News football app, with prizes to include placements at the clinics. Other content on the app will include manager interviews, pre-match press conferences, weekly news bulletin videos, weekly training footage and news articles.
Darren Mercer, chief executive of BNN Technology, said: “City’s expertise and input will be hugely valuable as our Chinese operating partner NewNet builds a programme that will help to improve grassroots playing standards throughout China. We firmly believe that football is a powerful force for promoting social engagement, enriching day-to-day lives and in turn strengthening the base of our consumer-focused operations.”