Doom Bar’s sponsorship will cover the three test matches against the All Blacks, as well as the seven warm up fixtures during the tour, which begins on 3rd June 2017. Doom Bar joins Mud House wine and Whyte & Mackay scotch whiskey as the third alcohol brand sponsorship for the Lions.
In addition, local New Zealand based bank ASB, will be the official sponsor of the 500 volunteers that will help in the running of the ten-match tour. The volunteers will work in a variety of roles in the seven host cities, within stadiums, fan zones and transport hubs.
“Doom Bar has always had a strong association with rugby and we are especially proud of our history of supporting numerous local clubs in Cornwall and beyond, where rugby values are instrumental in helping to develop both individuals and communities.”