Future Proofing has become a prerequisite in the constantly changing environment of the business of sport. Technology is now firmly embedded in our everyday lives, influencing our behaviours, values and makes us constantly seek out new ways, unveiling exciting, new opportunities that must be leveraged and embraced by organisations to unlock value for stakeholders.
Ten years ago, Ryder had a dream – to take an African team to race at the highest level on the world stage of cycling. In 2015 it was realised with a wild card entry to the Tour de France but it didn’t end there – a stage was won (on Mandela Day) and an Eritrean rider became the first African to wear the King of the Mountain jersey, igniting the imagination of the cycling world. Africa had arrived.
While 2015 was a prelude, 2016 became a true dawn. Team Dimension Data for Qhubeka was awarded a World Tour licence to race all the premier races around the world. Returning to the Tour they hoped for another stage win. They won five! Africa’s Team was officially competing on the highest level of the sport. All because someone dared to dream and guided by his conviction; a belief that the bicycle will change this continent.
More success has been achieved by getting more people on bicycles across the African continent with charity partner Qhubeka. With the team contributing more than 5000 bicycles a year, there’s a greater chance for the next generation of African cycling champions.
Bookings to attend the Discovery Sport Industry Summit can be made here. The full programme is available here and more information on the Summit can be found here.
Sgwili Gumede, chairman of the Sport Industry Group said: “Doug is an exciting addition to the speakers of the Summit this year. He has built a world class cycling brand, and has a lot to share from his experiences in line with its theme of Future Proofing the Industry or Tomorrow.”