
Spanning an initial three years, the agreement will help LaLiga grow and get closer to its fans in Africa, which is a strategic territory as over three quarters of the population are interested in football.
Ronald Karauri, SportPesa CEO said: “We believe that this partnership will bring into Africa LaLiga, which is a globally recognized leader in Football talent development. It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe”
By sportingindustry.co.za