SportPesa, has entered into an agreement with Spanish Football League, LaLiga, to become the official African betting partner.
Spanning an initial three years, the agreement will help LaLiga grow and get closer to its fans in Africa, which is a strategic territory as over three quarters of the population are interested in football.
Spanning an initial three years, the agreement will help LaLiga grow and get closer to its fans in Africa, which is a strategic territory as over three quarters of the population are interested in football.
LaLiga’s commercial and marketing general manager, Adolfo Bara commented that: "This is a very important agreement for LaLiga, as this further solidifies our commitment to the African continent. LaLiga is the best league in the world and this agreement with Sportpesa is an indication of us joining forces with a dominant African company that shares the same vision. It is paramount for LaLiga to constantly get closer to its fans all over the world and we're sure that this new partnership will contribute towards that.”
Ronald Karauri, SportPesa CEO said: “We believe that this partnership will bring into Africa LaLiga, which is a globally recognized leader in Football talent development. It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe”
By sportingindustry.co.za
Ronald Karauri, SportPesa CEO said: “We believe that this partnership will bring into Africa LaLiga, which is a globally recognized leader in Football talent development. It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe”
By sportingindustry.co.za
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