
LaLiga said that the projects that will be revealed in the coming months will focus on combining esports with a “passion for football”.
“The chance to invest in a project that involves an organisation such as LaLiga offers these sponsors the assurances they seek,” the organisation said. The first phase of the LaLiga eSports project will be rolled out nationally across Spain and the aim is to expand internationally as the project establishes itself."
LaLiga added that it has already worked with companies such as EA Sports and has more than 10 global game licences, as well as three of its own games – Head Soccer, which has been downloaded more than 50 million times, Head Soccer Heroes and LaLiga Fantasy Marca.
By sportindustry.co.za