The Lakers’ current partnership with Wish, which began in the 2017-18 season, expires at the end of the 2020-21 campaign.
In addition to the jersey patch, Sportfive will have the ability to secure up to three sponsorships with international-based brands for the Lakers through expanded global sponsorship rights that the NBA recently granted its teams.
“We view the Lakers as a global brand with an international presence,” said Tim Harris, Lakers president of business operations.
“It’s important to us to partner with an agency whose reach equals our ambition. Sportfive understands the values of the Lakers organization and our desire to find a jersey patch sponsor that aligns with those values.”
In October, the Chicago Bulls signed an agreement with Sportfive to secure two new international sponsors to its portfolio.
Earlier this month, LaLiga outfit Atlético de Madrid hired the agency increase its market presence internationally, most notably in China and North America.