Laduma and the LA Galaxy will create a six-part series of 360-degree 3D VR experiences featuring six LA Galaxy players: Nigel de Jong, Ashley Cole, Gyasi Zardes, Jelle Van Damme, Steven Gerrard and Robbie Keane.
Fans will be able to put on a headset and have first-hand access to never-before-seen content, including specially produced videos and teasers featuring footage of players as well as other behind-the-scenes stadium and team experiences.
The videos will also be available to fans at home as well to watch across all VR platforms through the LA Galaxy VR app and the Laduma website.
The VR series will be an extension of the club’s 2016 'This Is LA' campaign, which features lifestyle photography of the team’s players, staff and supporters throughout their home neighbourhoods in and around Los Angeles.
In addition to the VR series, Laduma and the LA Galaxy will curate high-definition 2D media and content for fans highlighting perspectives and voices from around the club.
Additionally, Laduma will become the presenting sponsor of the 'LA Galaxy Goal of the Year,' an annual video contest that asks fans to vote for the best LA Galaxy goal of 2016. The competition which lives on the LA Galaxy website consolidates all of the best goals across all competitions for the season. At the end of the year, it’s presented to the public for voting. Last year’s winner, picked by the fans, was forward Giovani dos Santos with 30% of the votes for his debut goal against Seattle Sounders FC.
Ben Smith, Laduma CEO said: “At Laduma, we pride ourselves on working with the most iconic brands in the world. The LA Galaxy is not only synonymous with style and success within MLS, but they are also widely respected for being one of sport’s most forward-thinking, digitally savvy organisations. And so our partnership is about creating incredible content for one of the most digitally engaged audiences in professional sports.”
Chris Klein, LA Galaxy president said: “Immersive 360-degree viewing will allow our fans to experience the LA Galaxy like never before. We’re proud to be working with best-in-class partners like Laduma and our work together on this project demonstrates our desire to deliver the very best in innovation to our fans.”