Kingfisher will be the exclusive lager supplier at the three iconic venues – Edgbaston, The Oval and Cardiff – where the event is being staged. In addition, it will be the exclusive lager at the ICC Champions Trophy Fan Park.
“Kingfisher’s premium brand positioning and its Indian heritage makes it a superb fit for cricket and the ICC. Our commercial programme continues to go from strength to strength with significant interest from a wide range of global brands keen to connect with cricket fans around the world.”
The Kingfisher partnership is the second event partner to be announced in recent weeks by the ICC with a number more on the horizon.
Kingfisher Beer Europe CEO, Damon Swarbrick, said: “Nothing could be more ‘Indian’ than watching a cricket match with a cold, crisp pint of Kingfisher and we are extremely excited about bringing this experience to this summer’s ICC Champions Trophy. The partnership also gives our target consumers the perfect opportunity to re-evaluate the brand outside of Kingfisher’s normal usage occasion in Indian restaurants.”