The deal, which was announced on Saturday at a signing ceremony at Melbourne Park, ensures that the South Korean car manufacturer will remain a major sponsor of the Australian Open Grand Slam tournament until 2023.
Kia first partnered with the Australian Open in 2002, making it the tournament’s longest-serving major sponsor.
“We are delighted to announce we will be extending the wonderful relationship with our major sponsor, Kia Motors, for a further five years,” said Craig Tiley, director of the Australian Open. “The Australian Open and Kia Motors partnership is one of the great success stories in Australian sport. Our incredible 17-year journey continues to evolve and is indicative of the extraordinary growth experienced by both our organisations during this time.”
“It has been an incredible partnership for Kia Motors, fully aligned to the youthful spirit of our brand,” added Byung Yun Park, executive vice president at Kia Motors Corporation. “We are excited to be part of the world’s most thrilling Grand Slam tennis tournament for another five years.
“I’d like to thank everyone at Tennis Australia and everyone involved in organising this incredible event for their hard work in providing unforgettable experiences, every year.”