As the official automotive partner of the LPGA, Kia will have a presence at seven tournaments, including two majors – the ANA Inspiration and the KPMG Women's PGA Championship – in addition to title sponsorship of the Kia Classic.
Family friendly activities taking place throughout the event include junior golf clinics and player autograph sessions. A fleet of Kia vehicles will transport players around the Park Hyatt Aviara Resort grounds and the winner of the Kia Classic will walk away with the keys to a 2017 Cadenza premium sedan.
As a continuation from last year, the LPGA has committed to donating a portion of the proceeds from the 2017 Kia Classic ticket sales to Hire Heroes USA, a national non-profit organisation (NGO) that helps military veterans find civilian jobs. In addition, all active duty military members and their families will receive complimentary admission to the Kia Classic throughout the week, including Military Appreciation Day on 24th March 2017.
Kimberley Gardiner, director of marketing communications at KMA said: “Both Kia and the LPGA have experienced tremendous growth in visibility and awareness as a result of our partnership, and we are proud to extend the relationship and look forward to several more years of successful collaboration. As a Southern California-based company, Kia always looks for ways to give back to our local communities and we are thrilled to welcome Hire Heroes USA back to the Kia Classic.”