Carter, whose final day at SUM is April 13, served as Vice President of Corporate Marketing from the league's inception in 1994 after spending two years with the World Cup USA 1994 organizing committee. Carter became president of SUM in 2010, and has been responsible for the development and monetization of the premier soccer properties in the United States and Canada, including MLS, U.S. Soccer, the Mexican National Team, and multiple Concacaf properties. She had recently taken a leave of absence beginning in December to pursue her campaign for the U.S. Soccer presidency.
“My time with Soccer United Marketing and Major League Soccer has been deeply meaningful – building and expanding the game has been my profession and my passion,” said Carter. “I’m grateful for the life-long friendships I’ve made and the support I’ve received from the Commissioner, MLS Business Ventures President Gary Stevenson and all of my colleagues at the league, and look forward to seeing MLS continue its incredible growth. I will remain a huge supporter of MLS and U.S. Soccer and will be cheering loudly from the stands for our clubs and players.”