The Sharks and Jonsson Workwear are deeply rooted in KZN and both equally proud of their local heritage.
The brand is one that embodies the values of hard work, peak performance and making a difference in the lives of the communities it serves.
These values echo those of The Sharks namely community, pride, respect, work ethic and teamwork.
This partnership will see the revitalisation of KINGS PARK and the surrounding precinct as well as sponsorship / branding on The Sharks rugby team kit; activations and social media platforms.
Expressing his delight at this partnership, The Sharks CEO Gary Teichmann said: “Both brands are proudly KZN with a national attraction because of our relevance and commitment to excellence. We look forward to a long-term partnership that will seek to move boundaries and redefine the profile of our wonderful province of KZN.”
Nick Jonsson, CEO of Jonsson Workwear echoed Teichmann’s sentiment: “We are thrilled to be partnering with The Sharks in renaming, rebranding and revitalising KINGS PARK. As a proudly Durban based business we wish to encourage other local iconic businesses to work with us to make Durban a lifestyle and business destination of choice. And we are neighbours after all!”