In addition to operating The Motatapu and The Pioneer multiple stage mountain bike races in New Zealand, the purchase of Cape Epic marks Ironman’s biggest step into the mountain biking market.
Lynn Naudé will continue to lead the existing Cape Epic management and staff who will deliver the race and will also remain operating from Cape Town.
Andrew Messick, chief executive officer of Ironman said: “The Cape Epic is an iconic, world-class event that many consider the most prestigious mountain bike race in the world. This acquisition shows the commitment of Ironman and Wanda Sports to growing mass participation events worldwide. We see great potential in the mountain biking market, and the Cape Epic will anchor a portfolio of exciting and extraordinary off road and dirt-based races.”
Kevin Vermaak, Cape Epic founder said: “We are very excited about the future of the Cape Epic and have been looking for an opportunity to take a significant step forward. The event has changed the face of mountain biking and the opportunity to tap into the expertise of a global event business like IRONMAN will take it to the next level. I am honoured to be afforded the opportunity to lead IRONMAN’s mountain biking business and look forward to being part of the global strategy.
“The Cape Epic has come a long way since 2004 and is reaching a point where its expansion depends on the growth of the mountain bike endurance category across the world. With Ironman we’ve found a partner who is aligned with where we want to go in terms of building that category.”