Gionee India will be the principal sponsor for Royal Challengers Bangalore. The phone manufacturer's logo will appear on the front of the team's shirts, as it already does on the jerseys of the Kolkata Knight Riders.
“This partnership puts us at the forefront in the IPL with the Gionee brand being visible in 26 of the 56 games till the knockouts," said Gionee's chief executive Arvind Zohra. "We are immensely proud to associate with Royal Challengers Bangalore - a team that has an eclectic talent mix and has entertained its fans over the years.”
Elsewhere, DBS Bank has extended its partnership with Rising Pune Supergiant. DBS will be granted branding exposure throughout the Supergiant's stadium. In addition, the company's logo will appear on the team's official helmet and training kit.
“We are delighted to have DBS Bank on board this year as an associate sponsor," said Supergiant chief executive Raghu Iyer. "Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey."
Usha International will be an official partner of the Mumbai Indians for the fourth consecutive season, while the Sunrisers Hyderabad have agreed sponsorship deals with a number of companies, including Canara Bank, and cement company Ultratech.
The tenth IPL season began on 5 April, 2017 and is set to run until May.