Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has bolstered its engagement with cricket lovers across the country.
Commenting on the agreement, David Richardson, Chief Executive, International Cricket Council, said: "The ICC is pleased to welcome Royal Stag on board as our proud partner. We look forward to working together for the next five years in delivering a meaningful experience to the one billion plus adult cricket fans across ICC global events.”
Mohindra further added: “Our aim is to share the excitement of the game with cricket fans around the world. Partnering with ICC, one of the most coveted sports bodies in the world, allows us to deliver a truly “Make it Large” experience for die-hard cricket fans, especially with the ICC Men’s Cricket World Cup around the corner.”
On this momentous occasion, Guillaume Girard-Reydet, MD, Pernod Ricard India said: “We are delighted to have partnered with the prestigious International Cricket Council for the coming five years. We are looking forward to an action-packed partnership, which includes two events in India. As India gets ready to host these upcoming tournaments, this partnership firmly cements our position in the international sports arena. We continue to stay committed to the sport and cherish the spirit of the game.”