Launched today, the user-generated social media initiative will encourage fans to share pictures and videos of where and how they play cricket across the world.
The winning post will be voted for by fans and the prize is an ultimate ICC Men’s Cricket World Cup 2019 Final experience, including tickets and travel for two people to Lord’s on 14 July.
Again, fans will be at the centre of the action and will be encouraged to share the mural on social media for the chance to win tickets to an ICC Men’s Cricket World Cup 2019 fixture in their city.
Each of the murals will show what makes their respective cities unique and will coincide with the arrival of theICC Cricket World Cup Trophy Tour, driven by Nissan. The mural launch in Southampton on 25 February gives local fans the first chance to win the ‘money-can’t-buy’ prizes.
More than three million fans across 148 different countries have applied for tickets to the ICC Men’s Cricket World Cup 2019, highlighting the global appeal of the tournament.
Now, #WorldwideWickets will allow even more fans from across the world to engage with the tournament and showcase the unique and brilliant ways cricket is played – from Melbourne to Manchester and Kabul to Kandy.
The campaign will run from 21 February until the final stages of the tournament in July 2019. A winning photo or video will be selected on a regular basis in the weeks leading up to the ICC Men’s Cricket World Cup 2019 Final with each winner receiving a limited-edition ICC Men’s Cricket World Cup ball.
Ahead of the Semi-Finals, the ten best photos and videos will be shortlisted and compiled by CWC19 Ambassadors. Fans will then be able to vote for their favourite post and the one with the most likes will win the grand prize of a trip to the Final at Lord’s.
Terms and conditions for the #WorldwideWickets campaign can be found here.