The IAEH exists for representatives of international destinations to collaborate together to generate the best possible value from hosting major sporting and cultural events, and provide a voice for ‘not for profit’ hosts of events.
Sportcal launched the Global Sports Impact (GSI) Project in 2011. The project aims to understand the true impact of sport and to develop a standard for measuring the impact of major sporting events by the end of 2020.
The project engages all stakeholders involved in sport, ranging from event owners, event organisers, host cities, host governments, academic institutions, sponsors, broadcasters and everyone involved in delivering sporting events.
As Strategic Partners, members of IAEH will participate in Working Groups to establish standard definitions for measurements across all areas of impact. Once agreed, these standard definitions will be published as “open source” to encourage use by all stakeholders measuring the impact of sports events.
With 30 sports already engaged in the GSI Project, the addition of IAEH’s destination members means that the GSI project is now strongly represented by hosts and owners.
This includes members from the Association of Summer Olympic International Federations (ASOIF), with whom Sportcal signed a four-year agreement in 2017 to provide funding for its members to undertake GSI Event Studies during the current Olympic cycle (2017-2020).
Mike Laflin, CEO, and Founder of Sportcal and the GSI Project, stated: “We have been developing the concept of the GSI Project for over five years now and to have the support of IAEH and its member destinations brings a wealth of experience from some of the leading sports destinations in the world.”
He continued: “This agreement will help sport establish a standard methodology for measuring the impact of events across all sports. Owners and hosts frequently under estimate the true impact of their events and this agreement will help them explain the true holistic benefits of hosting major sporting events to governments, the media and ultimately the general public.”