The sponsorship will stretch across the 2018 Vodacom Super Rugby and Currie Cup competitions, with Hisense receiving exclusive signage rights within Emirates Airline Park. As before, the Hisense logo will continue to appear on the right shoulder of the Emirates Lions and Xerox Golden Lions kits.
“This partnership aligns well with our local AIM HIGH campaign which endeavours to re-ignite the aspirations of South Africans. With Emirates Lions always aiming for the top, their motivation to perform meets ours,” says Hisense South Africa’s marketing manager, Claire Noyes-Smith.
Rudolf Straeuli, the Lions Rugby Company (Pty) Ltd chief executive officer also added, “we look forward to a successful and continued relationship with Hisense. It’s been great working with such a committed sponsor and sporting enthusiast. Our partnership is based on a mutual understanding and common desire to achieve, and to bring South Africa together, on and off the field”.