The Hero Challenge, which pits European Tour players against one another in a sudden-death shoot-out format, debuted at last year’s British Masters tournament.
With Hero’s backing, the initiative will be showcased at the British Masters again this year, and will also feature at the Scottish Open and DP World Tour Championship in Dubai.
European Tour chief executive Keith Pelley added: “We firmly believe in the direction we are taking and it is clear that Hero share that belief. The inaugural Hero Challenge was a terrific success at the British Masters last year and led the way in terms of innovative concepts for ourselves at the European Tour.
“We very much look forward to three Hero Challenges this year which will greatly enhance three already special weeks on our schedule and I am sure that the golf fans in Scotland, England and Dubai will thoroughly enjoy watching their favourite stars in action in this exciting format.”