Reid becomes the first British athlete to be appointed by UNIQLO in the global ambassador role.
Reid will represent the UNIQLO and its signature LifeWear collection globally and will offer the Japanese brand his insight in product development and also assist with global community engagement and support initiatives. Reid commented: “It’s a real privilege to be joining UNIQLO as part of such a great team of global brand ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of UNIQLO apparel is the perfect fit. I look forward to representing the UNIQLO both on and off the court”.