A total of 46 organisations were instrumental to the success of the Games, with the sponsor programme exceeding targets set and playing a big part in the overall commercial target of £100m.
All sponsors have created memorable campaigns and delivered valuable services to the Organising Committee (OC).
Campaigns have included ‘Race Bolt on Glasgow Green’ in which over 5,000 people competed as well as AG Barr who opened their vibrant BRU store in the Merchant City and introduced three commemorative Commonwealth Games IRN-BRU cans in the lead up to the Games.
Over 3,000 athletes, officials, and Games Family members from 33 Commonwealth Nations and Territories travelled to or from the Glasgow 2014 Commonwealth Games on an Emirates service. Over 1,100 Ford branded vehicles were provided to the OC to support with transportation while ScotRail and First Group helped keep the city moving by providing additional and extended services.
BP developed a programme for spectators to offset their journey to the Games whilst NVT Group created a number of modern apprentices thanks to their Glasgow 2014 contract.
Longines kept the Games ticking along, providing all the timing scoring and results equipment crucial to the delivery of the event.
EY worked to ensure that a special tax status for athletes was agreed with HMRC, while Harper Macleod advised on a significant number of legal contracts.
Athletes were also at the centre of sponsor campaigns with significant support offered to home nation athletes on their journey to the Games.
Sponsors have helped in the vibrancy and dressing of the city in the lead up to and during the Games, with SSE even going as far as to light the Hydro gold to celebrate Scotland’s record medal haul.
Glasgow 2014 has been in good company, with a wide range of brands from around Scotland, the UK and worldwide. Without the valuable contribution of these sponsors, the Games would not have been possible.
Glasgow 2014 Chief Executive, David Grevemberg, said:
“I’d like to say thank you to each and every sponsor of the Glasgow 2014 Commonwealth Games for the vital contribution you have made to the success of the Games and the commercial legacy we leave behind. The support we have received from our 46 sponsors during our shared journey to the Games has been unrelenting and supportive.
Hosting a Commonwealth Games isn’t possible without shared common goals and we have been fortunate to have such a strong group of sponsors who share our ambitions and have been fully committed to making the Games a success.”
Full list of sponsors by tier:
Glasgow 2014 Official Commonwealth Games Partners:
Longines, SSE, Virgin Media, BP, Emirates, Ford
Glasgow 2014 Official Commonwealth Games Supporters:
Harper Macleod, Search, EY, Atos, Dell, Toshiba TEC, AG Barr, NVT Group, Cisco, Selex ES, Aggreko, ScotRail, First Group
Glasgow 2014 Official Commonwealth Games Providers:
RGS, Trespass, Riedel, Ticketmaster, Sports Technology, Icon, Boston Networks, Gymnova, DB Schenker, Malcolm Construction, Arena Group, GL Field and Lawn Limited, John Lewis, Rapiscan Systems, Yonex, Heineken, Technogym, The Famous Grouse, Mondo, Leith Group, Arnold Clark, Kellogg’s, Toshiba Medical, Bauer Media Group, Genius Gluten Free, Speedo, Gatorade