For the second consecutive year, the telecommunications leader was awarded the PR Organization of the Year in the telecommunication sector. In addition, MTN’s Heroes of Change CSR programme won the Best Community Relations Programme of the Year while the Senior Manager for its Corporate Communications Department, Georgina Asare Fiagbenu, was adjudged PR Discovery of the Year.
She said, “MTN Ghana considers Communications and Public Relations very critical to its business growth and sustainability. This is why the company continues to implement strategies that will enable it build goodwill amongst all of its stakeholders. MTN is a successful African story and it will continue to grow through the implementation of consistent, strategic and creative Public Relations and other initiatives.”
MTN won the highly coveted PR Organization of the Year award, based on the effective and well-executed PR strategy used to communicate the Mobile Money service during the Mobile Money month. The campaign successfully rekindled interest in the Mobile Money service by projecting MTN Mobile Money as the most convenient way of transferring money. Currently, the subscriber base has grown to approximately 7.8 million registered customers, with over 48,000 Mobile Money agents performing over 40 million transactions monthly across the country.
Commenting on the PR Discovery of the Year award, Mrs Lumor said, “In many ways this award is a reflection of the quality of human resource we have at MTN and the invaluable support we continue to receive from our stakeholders as we strive to build and maintain a reputation for MTN” she said.
The IPR Excellence Awards aims at honoring and generating public recognition for the achievements and positive contributions of Public Relations units to their organizations. It was also instituted to promote professionalism in the practice of PR in Ghana.