
In road cycling’s WorldTour, Garmin will continue its sponsorship of Cannondale-Drapac Pro Cycling Team and the Movistar Team, with Astana Pro Team, the FDJ Pro Team and Team Dimension Data for Qhubeka added to its list of partners.
In addition, Garmin will also continue to sponsor mountain biking teams Trek Factory Racing, CLIF Pro Team, CUBE Action Team and Scott-SRAM.
The world's first cycling radar – called the Varia – will warn of vehicles approaching from behind, while a tail light brightens and flashes to alert drivers of a cyclist ahead.
Many of the sponsored teams will use Garmin Forerunner GPS running watches, Fenix multisport GPS watches and a range of Vivoactive trackers which will monitor the distance cyclists travel, the calories they burn and how much sleep they get each night. The teams will also benefit from the Garmin Index smart scale that measures weight, body fat, skeletal muscle mass and more.
Jon Cassat, Garmin vice president of communications said: “Garmin started sponsoring professional cycling teams nearly a decade ago and we are excited to continue our commitment to the sport. As a leader in cycling technology, we are proud to provide the teams with top-of-the-line products – from GPS bike computers to cycling awareness accessories and multisport GPS watches – for training, racing and adventure in between.”
By sportingindustry.co.za