SMSA and FNB have entered into a new contract for an additional five-year period commencing in 2017, making it the longest standing stadium naming rights sponsor in South African sport stadium history which is a 30-year association with the FNB Stadium.
The city of Johannesburg Metropolitan, SMSA and FNB will continue to leverage the partnership through traditional and online media channels to drive the brand engagement.
Furthermore, the partnership will have additional focus on its traditional stadium partners; the Premier Soccer League (PSL), the SA Football Association, Kaizer Chiefs Football Club, Orlando Pirates Football Club, Big Concerts International, Carling Black Label and the various religious ministries with additional focus on expanding our partnerships to include the South African Rugby Union in hosting international rugby Test matches.
Jacques Grobbelaar, chief executive officer of SMSA, said: “The South African football supporters are familiar with the FNB Stadium as the home of South African football. Since the 2010 FIFA World Cup tournament, this venue has hosted in excess of 630 events with more than nine million spectators going through the gates. The partnership with FNB is a like-minded partnership focusing on quality and shared values of teamwork.
“FNB is a world leading entity and we are an internationally recognised brand after having been honoured with a Business Initiative Directions (BID) Award for Excellence in London, England, four months ago.”
The next two high profile events at the venue is the Absa Premiership football clash between FNB Stadium anchor tenants, Kaizer Chiefs, and African champions Mamelodi Sundowns on 1st April 2017.