The company has published a 2017 Olympic Sport Social Media Ranking following an analysis of the social media footprint of the IOC and its 40 international sport federations.
The ranking shows that FIBA performed strongly in terms of effectiveness, activity and engagement across a range of platforms and that the separate social media offerings of basketball's fast-growing 3x3 variant also ranked highly.
FIBA is second behind the International Olympic Committee (IOC) in most liked Olympic Sports Federations, with FIBA 3x3 ranked sixth.
FIBA is the third most followed federation, behind the IOC and World Rugby.
FIBA is the fourth most followed sport governing body behind FIFA, the IOC and World Rugby.
FIBA and FIBA 3x3 are respectively third and ninth among most subscribed federations.
FIBA is the third most followed governing body.
FIBA contributed the picture post that received the most interactions on Facebook. This was the group photo featuring LeBron James, Giannis Antetokounmpo, Kyrie Irving, Marc Gasol, Paul George and Lindsay Whalen posing with FIBA President Horacio Muratore to celebrate FIBA's partnership with Nike.
FIBA's Digital Strategy
It was five year ago that FIBA established a digital strategy which is based on the following three guiding principles:
- Develop a fan-centred strategy
- Be tech-savvy
- Involve your stakeholders
These positive results have been achieved thanks to a clear fan oriented strategy and an extensive video offering, as highlighted in page 12 of the publication.