The world number four will lend his image to future advertising campaigns for the pasta and sauce manufacturer in both print and film. He will also promote the products through his various social media accounts. The financial terms of the agreement were not released.
Luca Barilla, vice chairman of Barilla, added: "For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in favour of their health and the sustainability of the planet. “Roger is an extraordinary person and athlete who, during his long career, has demonstrated principles and a conduct that have enabled him to conquer the hearts of millions of people in the world. We are confident that his values and global star power, coupled with our history and our way of doing business, will be of great help in bringing Barilla even further into its mission."