According to analysis from Sportcal’s Global Sports Impact Report 2016 the social media platforms of the governing bodies of the 28 Olympic sports taking part in Rio 2016 have increased their number of followers and likes by over 50% in the last year, the Olympic qualifying period, in the lead-up to the Olympic Games in Rio de Janeiro, Brazil.
The International Federations of the 28 summer Olympic sports have a combined social media reach of nearly 12 million likes on Facebook, over 10 million followers on Twitter and just over 2 million followers on Instagram.
These social media accounts are set for significant growth alongside those of the athletes, as the greatest social media Olympics ever gets under way.
The top three federations by social media platform are:
The Rio 2016 Olympic Games are set to beat the social media reach of the London 2012 Olympic Games, having attracted 1.8 million Facebook likes and 1.6 million followers on Twitter before the event has even started.
The full GSI Social Media Index is available in Sportcal’s Global Sports Impact Report 2016, which will be published after the Rio 2016 Olympics in September 2016.
The report examines a wide range of major sporting events and leagues and the impacts they have on their host cities and nations, including economic, tourism, sporting, media, social media, sponsorship, social and - new for 2016 - governance and legacy impacts.
Packed with analysis, the report is a must-read for anyone involved in sport.