The Fédération Équestre Internationale has signed a one-year agreement with Sportcal to undertake two studies:
- A GSI Event Study on the FEI World Cup Finals for Jumping & Dressage taking place from
11 - 15 April in Paris, France
• An Advanced GSI Event Study on the FEI World Equestrian Games due to take place from
11 - 23 September in Tryon, USA
Since the opening of the Palais Omnisport de Paris-Bercy in 1984, renamed the AccorHotels Arena in 2015, the French capital has been the scene of many historic moments in equestrian sport.
Since 1990 the FEI World Equestrian Games™ have provided equestrianism with a trademark international platform from which to show the sport at its best.
It is one of the biggest events on the global sporting calendar, combining eight World Championships at one event. The FEI disciplines - Jumping, Dressage and Para-Equestrian Dressage, Eventing, Driving, Endurance, Vaulting and Reining - are all included on the competition schedule. It will be the second time in history that the Games will take place in North America - after Lexington, USA, hosted them in 2010.
The Fédération Équestre Internationale, the global governing body for equestrian sport, is keen to obtain a holistic view of the various impacts its events can generate for host cities and commercial partners.
Sportcal will be undertaking a detailed analysis across the main pillars of the GSI Event Study for the FEI World Cup™ Finals and the FEI World Equestrian Games™. These include: economic, tourism, event experience, media, social media, sponsorship, sporting, social, sustainability and legacy plus key data comparisons against similar events.
Both studies will include a detailed tourism impact analysis which will establish the impact of tourism on the host economy in the regions of Paris and Tryon respectively, and will also establish what the spectators thought of the events and their level of engagement.
Ralph Straus, FEI Commercial Director, explains:
“The FEI’s equestrian events continue to generate substantial value for our hosts and commercial partners, despite an increasingly complex sporting and sponsorship environment.”
“This GSI Event Study on the Longines FEI World Cup Jumping and the FEI World Cup Dressage Finals in Paris this April, and our flagship FEI World Equestrian Games this September in Tryon, North Carolina, will enable us to fully quantify investments in these high profile equestrian events, not just looking at direct return on investment but instead getting a much wider perspective of the impact economically, in the media, as a sporting legacy and the social effects.
“As the FEI moves forward with its discipline-centred sponsorship philosophy, we are working closely with our hosts and partners to make informed decisions on our events with the help of highly insightful data, which is possible with deep research like this large-scale, in-depth GSI Event Study.”
Mike Laflin, CEO and Founder of Sportcal and the GSI Project, stated:
“We are delighted to be working with FEI on the FEI World Equestrian Games and the FEI World Cup Finals this year. FEI is a very forward thinking organisation and has recognised that its major events deliver a wide range of impacts for its host cities. The GSI Event Study will not only help FEI capture the key data around its events but it will also help it capture the narrative and the unique stories that come out of its events. It is this combination of narrative and data, which is unique to a GSI Event Study, that helps explain the wider, more holistic impacts, like social and sustainability, which more and more cities and governments are looking for.“
Sportcal, the world's leading provider of sports market intelligence, will conduct the study in conjunction with its GSI Event Studies Programme which runs from 2017 through to 2020.