The Football Association (FA) has agreed to pay up to UK£3 million to end its image rights contract, according to a report in British newspapers.
FA executives have worked on terminating the deal with the 1966 Entertainment agency, with an agreement said to be close to finalisation – possibly during the upcoming international break in October.
The FA’s belief is that by taking the players’ image rights in-house, the organisation will be able to generate greater commercial revenue, while also saving money in the long-term.
It will also mean that sponsorship opportunities involving England players will become more streamlined, with the necessity to pass through a third party removed.
FA executives have worked on terminating the deal with the 1966 Entertainment agency, with an agreement said to be close to finalisation – possibly during the upcoming international break in October.
The FA’s belief is that by taking the players’ image rights in-house, the organisation will be able to generate greater commercial revenue, while also saving money in the long-term.
It will also mean that sponsorship opportunities involving England players will become more streamlined, with the necessity to pass through a third party removed.
The move comes after England enjoyed their most successful Fifa World Cup since 1990, with the team reaching the semi-finals of the tournament in Russia, with the goodwill created by the team’s run providing more sponsorship potential.
By sportindustry.co.za
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