The partnership, negotiated by Misha Sher, VP Sport & Entertainment at MediaCom, sees Aluko feature in Sally Hansen’s first ever global brand campaign, Self-Made Beauty, which champions self-made women, from entrepreneurs and activists to young mothers and athletes.
Aluko, who is a qualified lawyer and philanthropist, in addition to her career as a professional footballer, was chosen as someone who “exemplifies the brand’s DNA – inspiring and enabling women to be their best selves,” according to the brand.
Commenting on the partnership, Aluko said: “I’m humbled that someone as inspirational and successful as Sally Hansen would chose me to feature in the brand’s global campaign, especially given the focus is on championing diversity and challenging stereotypes.
“These two topics are very close to my heart and I have always tried to use my own experiences to inspire other women. I have been looking forward to seeing the campaign since we did the shoot in May and hope it connects with women all over the world.”
Jeremy Lowenstein, VP of global marketing, Sally Hansen added: “The making of and inspiration for this campaign started three years ago with the search for the brand’s namesake. The brand’s new platform of “Self-Made Beauty” truly embodies the life and spirit of Sally Hansen, the founder. My hope is that this campaign empowers and inspires even more women to take beauty in their own hands, so that they, too, can create their best selves, them self, every single day.”
Misha Sher of Sport & Entertainment at MediaCom, concluded: “Eni’s association with Sally Hansen, and this campaign in particular, speaks volumes about what she has achieved and the role model she’s become in the process. She is incredibly passionate about inspiring others to reach for the stars and to embrace the challenges that come along the way. The campaign resonated with Eni from the start and Sally Hansen have been terrific to work with.”