In October 2015 easyJet launched its Amy Johnson Flying Initiative with the aim of doubling the number of female new entrant pilots to 12% over two years. The initiative was really successful with over 600 applicants and so easyJet was able to achieve the 12% target in year one. These women have either started to fly with easyJet or are assigned to courses due to start in the coming weeks.
In light of the airline achieving its first target a new target of 20% female new entrant cadet pilots by 2020 has been set. This means that easyJet will be recruiting around 50 pilots annually which will really start to change the face of the industry. This is a long term strategy, which is hoped will eventually lead to easyJet recruiting, retaining and developing many more female pilots.