The deal will run for six years, with EA Sports becoming the EFL’s on-screen data partner.
EA Sports will benefit from a presence on domestic and international broadcasts to over 175 countries and territories around the world, with its branding set to appear on all broadcast fixtures.
EA Sports will also use the EFL as a marketing platform for its new Fifa 18 title, which will be released next month.
In addition, EA Sports will become more involved with the match-day experience with interactive activations to take place at EFL grounds around the country. This initiative will include the EFL’s five showpiece finals at Wembley.
EFL chief executive Shaun Harvey said: “The new iFollow platform provides a significant opportunity and new revenue stream for EFL clubs that will also present fans living abroad with improved and regular access to the team they support, week in week out.
“This new partnership will also enhance our traditional broadcast coverage globally as well providing EA Sports with an important marketing and communications vehicle that will assist in the continued engagement of their target audience."